Ads on Personal Sites
Was thinking about the approaching yearly site hosting bill and how it’s gonna get paid … thoughts turned to advertising on my site. This is something I really didn’t want to do, but when needs must …
Two main options I’d looked at before were Google and Amazon ads. Google ads I’d had on a site before for 15 months. The site had had 12000 page views in this time, and the returns – a measly £7. Which of course I hadn’t been paid, because it didn’t reach the Google threshhold. So in the end I’d taken the ads off.
Still £7 was better than no pound? or was it? Did it compensate sufficiently for having ads for American insurance companies plastered all over the site?
I thought Google might have improved things by now so I’d have another go with the Adsense contextual ads. Installed them on an old version of my site for IE only, and while some of the ads were reasonably targetted, there were still a lot of quite inappropriate ads being served to a level that I found offensive.
Also to reach ~£200 yearly hosting bill I would need approximately 350,000 page views in the year – a fair target.
So, to Amazon Associates. I’d signed up to this before but never got as far as putting any ads on a site. I thought what I could do was serve the Amazon ads 50% of the time, and Google the other 50%, then I could compare returns over a period of time.
I wanted to do this using front end code rather than backend as my site for historical reasons is composed of a number of different systems. I didn’t want to go through and modify the different backends. By changing the front end code, it could be done in the common stylesheet and javascript.
This meant having the Amazon and Google javascript in the page at the same time, turning off one or other as appropriate with css. Would that work? No. The pages loaded so slowly that I wasn’t going to get any visitors let alone ad referrals.
So it was a straight choice. Google or Amazon? I played around with Amazon’s widgets then started looking at their aStore feature. First I tried building a list of items by inputting their ISBNs. This was very cumbersome and time consuming, and fairly soon I realised a lot of the books that I’d enjoyed were out of print.
For a second trial I tried using a widget tied to Amazon listmania. Again very cumbersome to setup and now limited to 25 items. Also once I’d got it setup, I found that a number of these books weren’t directly available, so setting up an aStore using this list meant that the viewer had to go through to the Amazon store rather than staying on my site as they weren’t in the main catalogue. And when I deleted these out of print items this broke the aStore – when you first went into it it showed the correct ones then clicking through the pages, it started showing ones that had been deleted. Buggy code.
So while I liked the widgets and I liked the way I could tie them to the aStore, I was having difficulties with the selection of products and the bugs. I decided that I just wasn’t buying enough recent books to be able to recommend a reasonable choice to the viewer.
The final options I decided on – were to set the aStore up to be focussed specifically on the photographers category. Most of the returns seemed ok though I didn’t know all these photographers. A fairly narrow subject selection – but this suited my site which is mostly about photography.
Then I used two widgets – a banner for the old part of the site which is now more of a personal site. A small widget on the more portfolio-ish front part of the site. Both widgets are served to IE only, so if you are reading this you know how to view the site without them until I change things again.
On the front of the main site I included a menu link ‘Recommended’. This links to the aStore site within an iframe. Colours are matched to the existing site. Due to page width I didn’t use any of the aStore widgets on this page, so the end result is quite simple and hopefully effective.
So now wait and see if Amazon performs any better than Google did…





